The Value of Being Green
Steve Jobs’ recent announcements about Apple’s efforts to clean up their manufacturing act led Todd Woody (a.k.a Green Wombat) to speculate about his motives. At the end of his post, Todd points to David Swain’s Clean PR blog which, I must agree, has the best take:
“GE paved a path for big companies with its ecomagination campaign and it’s only a few years old. Their campaign has been a hit and it has given other companies the confidence to do something similar. Gauging from several of the big tech companies I’ve talked to, a lot of the best stories with the most history and depth have yet to be told. We’re just getting started and that’s a good thing. Many of these companies have the luxury to tell their story when they’re ready. Apple appears to have been pulled in to this — by its users, Greenpeace, etc.”
Click here for the rest of David’s very trenchant observations about the value of–and the push/pull towards–companies being green.